ABOUT US

FUPUNOMORI makes essential oil from Todo-Fir needles in Shimokawa, located in the north part of Hokkaido, Japan.

We started making oil from the needles and branches of trees that had been cleared, in this town with a thriving forestry industry.

ABOUT HOKKAIDO MOMI

The Todo-Fir (botanical name: Abies sachalinensis Masters) is a type of momi (Japanese) fir found only in the northern island of Hokkaido.
The term “Abies,” denoting the fir tree, is a Latin word meaning eternity.

At FUPUNOMORI, we collect needles and branches from Todo-Fir trees cleared as part of forestry operations in the town of Shimokawa in Hokkaido.
The needles are carefully pruned by hand then steam distilled while still fresh to produce a fresh,
invigorating fragrance that captures the essence of life in the forest.

Distillation

The first step is to gather Todo-Fir needles and branches by hand. We focus in particular on the needles because they have the strongest fragrance. The needles and branches are sent immediately for distillation to ensure maximum freshness.

The process of carefully gathering material from the forest and taking it away for distillation is all done by hand. While manual processing necessarily limits production volumes, it allows us to select only the best leaves for distillation to create that will take your breath away.

 

 

 

Essential oils are extracted from the needles and branches via a process known as steam distillation.

This involves steaming the raw materials then condensing and cooling the vapor to produce a mixture of fragrance water and essential oils.

The fragrance water and essential oil have differing specific weights and so will separate out naturally over time.
The essential oil is a precious liquid that encapsulates the authentic scent of the forest.

COMPONENTS

Component Percent Concentration
santene          1.33
tricyclene          0.99
alpha-pinene   24.50
camphene          23.16
beta-pinene          10.59
Myrcene      4.19
p-cymene          13.97
Limonene   12.01
bornyl acetate  8.57
others          0.69

FUPUNOMORI is FSC® certified.

The Shimokawa forests are certified by the Forest Stewardship Council® (FSC). This means that the needles and branches we use to make our essential oils have been harvested in accordance with the FSC principles of responsible and forestry operations.

FUPUNOMORI also has CoC (Chain of Custody) certification, which is subject to an annual inspection process. Essential oil products made from FSC®-certified forest materials are permitted to be marked with the FSC logo.

 

The following FSC®-certified products are available.
• Hokkaido Momi Essential Oil—Standard
• NALUQ Hokkaido Momi Essential Oil
• Hokkaido Momi Aroma Mist series
• Akaezomatsu (Sakhalin Spruce) Essential Oil
• Akaezomatsu (Sakhalin Spruce) Aroma Mist
• NALUQ Aroma Pillow series

 

FSC® Certificate Code: SGSHK-COC-004982

License Code : FSC-C010864

NALUQ

NALUQ is our “forest lifestyle” brand, inspired by the concept of a slow and easy moment in time.
The word “NALUQ” is derived from the Japanese word “naruku,” meaning slowly and gently, used by those who care for the forests.
The brand name contains a wish for people to feel the slower pace of life in the forest together with the flora and fauna that flourish there.
The purest expression of the forest fragrance is our Hokkaido Momi Essential Oil, which we produce in-house via distillation.


Our cosmetics and aroma products, made from genuine forest materials, will transport you to a higher plane, enveloped in the peace and serenity of the forest.

 
 
When life is busy it can be hard to find time for yourself
Take a moment out to relax and enjoy the scents of the forest
Let NALUQ transport you to a world of peace and serenity
Our gift to you, making the best of our sustainable forest.

BENEFITS

1 Our products are derived from forest materials and contain no petroleum surfactants or synthetic preservatives or perfumes. Wherever possible we choose raw materials that are sourced locally in Hokkaido or within Japan, that have a traceable supply chain, and that are either harvested in the wild or are cultivated organically without use of pesticides.
 
2 Our products are made using needles and branches from sustainable forestry operations in FSC®-certified forests*. These are collected in the forest and whisked away to our in-house distillation line while still fresh.
 
3 NALUQ fragrances are made exclusively with essential oils. Our sumptuous range of unique forest scents is based on the Hokkaido Momi (Fir).

 *License Code : FSC-C010864

SAMPLE FRAGRANCES

The gently invigorating fragrance of the Hokkaido Momi (Fir) is complemented by citrus and floral scents, evoking visions of a springtime forest awake with flowers in full bloom, and of lichen clinging to damp tree trunks in the depths of a refreshing, cool forest. It is an expression of NALUQ values.

Spring Ephemeral

As the long winter in Hokkaido comes to an end and the snow finally begins to melt, one flower after another emerges, as if in celebration, to herald the imminent arrival of spring. This is the season when the forest is at its most vivid and full of color.
Spring ephemerals is the name given to plants that flower in early spring, produce new leaves through summer then hibernate in the ground during the colder months. NALUQ Spring Ephemeral fragrances are inspired by the vibrant carpet of color created by small flowers in full bloom dotted amongst the trees.

Lichen

A closer look at tree bark in the forest reveals entrancing patterns in subdued, pale hues. These are made by lichen, which likes to grow in locations where the air is clean and fog is common. The lichen patterns match well with the dreamy backdrop of the forest itself. NALUQ Lichen fragrances evoke images of the damp, cool depths of a forest of Todo-Fir trees, with their beautiful and distinctive bark patterns that remain etched in the memory.

PRODUCTS

NALUQ Hand Cream
(Spring Ephemeral/Lichen)

40g

Rich moisturizing cream with aroma water from forest trees and Hokkaido oils

With a smooth, non-sticky, deliciously moisturizing feel, NALUQ Hand Cream is quick and easy to apply any time, at work or at home. It features a range of specially selected ingredients, including three types of aroma water prepared from forest extracts, rapeseed and sunflower oils from Hokkaido, and camellia oil from the island of Izu Oshima, to make your skin feel firm yet supple after every use.
The soft hand cream delivers a carefully calibrated balance of moisture and oils to the skin that’s perfect not just for your hands but also for areas that are particularly susceptible to dryness and cracking such as knees, elbows and heels.

¥2,500 (tax not included)

NALUQ Lip Balm
(Spring Ephemeral/Lichen)

15g

All-natural balm featuring materials from Hokkaido

A decadent, all-natural lip balm featuring rapeseed oil, sunflower oil, and beeswax, all sourced from Hokkaido as well as camellia oil from the island of Izu Oshima. Designed to melt smoothly on contact with the skin for rapid absorption and a soft feel, NALUQ Lip Balm moisturizes the lips and adds a gloss sheen for a health-giving look. No need for color!
NALUQ Lip Balm is more than just a lip balm—it’s also great on hair tips and anywhere else where dryness is an issue. Compact enough to take anywhere, it’s the perfect multi-balm for every situation.

¥2,300 (tax not included)

NALUQ Body Oil
(Spring Ephemeral/Lichen)

100ml

An easy-to-spread oil that moisturizes and envelops the body with forest warmth

A decadent, soothing body oil that envelops the body in warming forest scents, NALUQ Body Oil can be used for a whole-body massage. With the smooth feel of almond and jojoba oils, it’s easy to apply—a small quantity goes a long way. And your skin will love the added combination of nourishing rapeseed and sunflower oils from Hokkaido and camellia oil from Izu Oshima, which help to prevent dryness and promote an even skin texture. The added white birch bark extract gives extra firmness. For best results, apply to wet skin after a bath or shower to maximize moisture retention and add a glossy sheen to the skin. A great way to give yourself a massage without having to mix together carrier and essential oils!

¥3,200 (tax not included)

NALUQ Soap
(Spring Ephemeral/Lichen)

100g

A gentle foaming soap that moisturizes as it cleanses

Prepared exclusively from all-natural vegetable oils via the cold process method, NALUQ Soap moisturizes as it cleanses your skin and is gentle enough to use on the entire body. The unique moisturizing formulation, with three different types of aroma water sourced from the Shimokawa forests, as well as rapeseed and sunflower oils from Hokkaido, and camellia oil from Izu Oshima, leads to soft and well-moisturized skin. Suitable for dry and sensitive skin types as well as children. Every time you use NALUQ Soap, the soothing forest scents will let you relax, bringing much more fun to your bath or shower.

¥2,000 (tax not included)

NALUQ Field Body Coat
80ml

All-natural outdoor spray that insects hate!

Insects can be annoying when you want to enjoy the great outdoors during the warmer seasons. NALUQ Field Body Coat is made entirely from natural ingredients including selected essential oils that deter insects. The non-greasy spray formulation is free of DEET chemicals that can cause skin problems and is gentle enough to use on young children. The soothing forest scent is great for humans but not so much for insects! Perfect for outdoor festivals, camping and in the garden.
Features Japanese peppermint sourced from Takinoue in Hokkaido, with a scent that’s sweet yet refreshing at the same time.

¥2,000 (tax not included)

NALUQ Beard Oil
30ml

An enriching formulation for beards—the mark of a forest lover—that’s gentle enough for women’s hair too

NALUQ Beard Oil for facial hair grooming features rare argan and evening primrose oils blended with locally sourced vegetable oil. The smooth, non-greasy formulation keeps the hair supple and flexible and prevents dryness that causes tough, bristly strands, while also adding an attractive sheen.
It’s easy to apply around sensitive areas such as the mouth and is scented with Sakhalin Spruce. Sakhalin Spruce essential oil is a rare oil with a sweet and invigorating scent that FUPUNOMORI produces in very limited quantities from sturdy spruce trees that grow especially in the colder regions of Hokkaido.
Featuring a luxuriant combination of rare vegetable oils and scents, gentle enough to use on both hair and skin, and attractively packaged in a handsome designer box, NALUQ Beard Oil makes a wonderful gift for men and women alike.

¥3,500 (tax not included)

NALUQ Hair Cream
55g

Styling cream made with natural forest resins

NALUQ Hair Cream is made from all-natural forest materials such as resin from the Hokkaido Todo-Fir and Japanese Larch, as well as extract of Todo-Fir shoots. The easy-to-use formulation moisturizes straight and wavy hair alike, setting and moderately holding the hair in place. For optimum styling results, apply throughout the hair or on the tips. The perfect way to get that natural look and keep fly-away hair in check.
The distinctive scent evokes dreamy visions of Japanese Ezo deer nibbling on the grass in the morning mist.
Made exclusively from vegetable-based ingredients, NALUQ Hair Cream is more effective than conventional natural styling products. The feature ingredient, extract of Todo-Fir shoots, is prepared from young shoots that are harvested from the forests of Hokkaido during a short one-week window in early June at the start of summer. This is the time when the forest comes alive with fresh new growth and vitality, which is captured in the new shoots and preserved for your enjoyment in NALUQ Hair Cream.

¥2,100 (tax not included)

NALUQ Hair Wax
30g

Styling wax made with natural forest resins

NALUQ Hair Wax is made from all-natural forest materials such as resin from the Todo-Fir and Japanese Larch, and extract of Todo-Fir shoots. The matte balm formulation keeps your styling in place and keeps stray or straggling hairs in check. NALUQ Hair Wax is ideal for a light and airy look, and also can be applied throughout the hair or on the tips to bring hairs together, create a tight look, and keep your styling in place for longer.

The scent is reminiscent of the fresh, clear air at the top of a mountain high up above a sea of clouds where a bear strolls leisurely.

Made exclusively from vegetable-based ingredients, NALUQ Hair Wax is more effective than conventional natural styling products. The feature ingredient, extract of Todo-Fir shoots, is prepared from young shoots that are harvested from the forests of Hokkaido during a short one-week window in early June at the start of summer. This is the time when the forest comes alive with fresh new growth and vitality, which is captured in the new shoots and preserved for your enjoyment in NALUQ Hair Wax.

¥2,500 (tax not included)

NALUQ Oil in Hair Mist
100ml

Oil in Hair Mist full of natural forest materials

NALUQ Oil in Hair Mist is a two-part oil and water formulation. It features aroma water of white birch and Sakhalin Spruce from the forest to replenish moisture levels, together with a decadent blend of six oils including Hokkaido vegetable oil that protects your hair from the heat of the hair dryer, leaving it moist and smooth to the touch. Other key ingredients include extract of Todo-Fir shoots, which can only be harvested during a limited window each year, and extract of Hokkaido Artemisia flowers. NALUQ Oil in Hair Mist encapsulates the fresh, new growth of the forest in spring as well as the vitality of the Artemisia bathed in the summer sunlight.
NALUQ Oil in Hair Mist can be used as a base treatment prior to styling with hair cream or hair wax. Spray on dry hair in the morning to fix your bed hair and prevent unwanted spread so that you can set your hair easily.
The formulation is also great for skin and is perfectly suitable as an all-over body lotion as well.
A meditative scent with a hint of orange color, inspired by the image of an owl high up in a tree, viewing the twinkling stars in the darkening sky as the sun slips below the horizon.

NALUQ Linen Water
(Spring Ephemeral/Lichen)

200ml

The scent of the forest for your clothing and your home interior

Floral water distilled from the plants of the forest, augmented with antibacterial and deodorizing green tea extract and antibacterial grapefruit seed extract. Perfect for freshening up curtains, sofas and car seats, and rejuvenating coats and jackets that are washed less frequently as well as other outdoor clothes in need of renewal. Simply spray on and let the forest fragrances go to work. A great way to bring the natural scent of the forest right into your home!
Apply a little NALUQ Linen Water to freshly washed clothes for a long-lasting fragrance that adds the forest scent to your everyday life.

¥2,100 (tax not included)

NALUQ Essential Oil Hokkaido Momi
5 ml
<FSC® certified product*>

A refreshing clear fragrance made from all-natural forest trimmings

NALUQ Essential Oil Hokkaido Momi is made from the needles of fir trees reclaimed from forestry thinning operations in Hokkaido. The needles are carefully pruned by hand then distilled while still fresh. It encapsulates the smells of the forest, with a fresh, invigorating green note similar to citrus, complemented with the softer, sweeter scent of resin. Close your eyes, take a deep breath and let this wonderful fragrance transport you to the majestic forests of Hokkaido.
The Todo-Fir is a type of fir (momi) that is often seen in the forests of Hokkaido. It is found extensively in the wild and is also cultivated in plantations. In light of its unique status we refer to this fragrance as Hokkaido Momi.
It vaporizes readily at room temperature, so just a few drops on clothing or pillows are enough to provide a long-lasting scent. Dab a drop of refreshing NALUQ Essential Oil Hokkaido Momi on your collar before you leave home in order to stay comfortable even during the warmer seasons where the dulling effects of pollen can be a concern or during winter when it is easier to catch a cold.
Suitable for use in aroma diffusers and for aroma massage too.

 *License Code : FSC-C010864

¥1,800 (tax not included)

NALUQ Firewood Candle
Available individually or as a bundle of four

Carefully handcrafted from Hokkaido beeswax in the shape of firewood

Unlike the ubiquitous paraffin candle, a petroleum-based product that generates soot and dirties the air when used indoors, the NALUQ Firewood Candle is made with all-natural beeswax—the nest-building material produced by Hokkaido honey bees.
The shape is a faithful reproduction of firewood based on a mold taken from an actual Todo-Fir tree and features texture details such as growth rings and white bark. The bark is prepared separately and wrapped around the main piece by hand in order to recreate the distinctive color of Todo-Fir bark. You can also feast your eyes on the product as a beautifully crafted work of hand-crafted art, and not just as a functional candle.

Single: ¥2,000, bundle of four: ¥8,000
(tax not included)

NALUQ Aroma Pillow
Rich/Soft
Rich = 63 x 43 cm, Soft = 58 x 32 cm
<FSC® certified product*>

The NALUQ Aroma Pillow contains needles from the Hokkaido Todo-Fir tree. The needles— steamed in the process of producing essential oils—give off a gentle, fresh and invigorating fragrance. They are dried out and then stuffed into the pillow.
The fragrance gradually changes and dissipates over time, so replacement will be required if you wish to enjoy the same scent as upon purchase (replacement inserts are available for the Soft pillow only). Used fir needles can be safely repurposed as mulch in the garden or in potted plants.

 *License Code : FSC-C010864

¥11,000 (tax not included)

fupunomori

All-natural products featuring the fragrances of Todo-Fir, Sakhalin Spruce, white birch and Hokkaido Artemisia sourced from the forests of Shimokawa in Hokkaido.

Explore our essential oils and other ever-popular products, including the Hokkaido Momi Aroma Mist, a favorite since FUPUNOMORI’s birth, and Hokkaido Momi Essential Oil, as well as the new Into The Snow series of fragrances that evoke the spectacular winter forest landscapes of Shimokawa, where the temperature can drop to as low as minus 30°C.

PRODUCTS

Hokkaido Momi Essential Oil
Standard
5 ml
<FSC® certified product*>

A refreshing, clear fragrance made from all-natural forest trimmings

Hokkaido Momi Essential Oil is made from the needles of fir trees reclaimed from forestry thinning operations in Hokkaido. The needles are carefully pruned by hand then distilled while still fresh. It encapsulates the smells of the forest, with a fresh, invigorating green note similar to citrus, complemented with the softer, sweeter scent of resin. Close your eyes, take a deep breath and let this wonderful fragrance transport you to the majestic forests of Hokkaido.
The Todo-Fir is a type of fir (momi) that is often seen in the forests of Hokkaido. It is found extensively in the wild and is also cultivated in plantations. In light of its unique status we refer to this fragrance as Hokkaido Momi.
It vaporizes readily at room temperature, so just a few drops on clothing or pillows are enough to provide a long-lasting scent. Dab a drop of refreshing Hokkaido Momi Essential Oil on your neck before you leave home in order to stay comfortable even during the warmer seasons where the dulling effects of pollen can be a concern or during the winter when it is easier to catch a cold.
Suitable for use in aroma diffusers and for aroma massage too.
Please note: This product is identical to NALUQ Essential Oil Hokkaido Momi, except for the package.

 *License Code : FSC-C010864

¥1,800 (tax not included)

Akaezomatsu (Sakhalin Spruce) Essential Oil
(Direct sale only)
2 ml
<FSC® certified product*>

An invigorating fragrance that evokes the forest depths

 

Surrender yourself to the sweet, mellow fragrance of the Sakhalin Spruce and let it transport you to the depths of the forest. Though similar in appearance to the Momi Fir, the Sakhalin Spruce is actually from the spruce family and the fragrance reflects this.
In light of reduced production volumes, this product was originally available for a limited period only; however due to popular demand we have removed this restriction for direct sale purchases.
Please note: Product may be temporarily unavailable when inventory is exhausted.

 *License Code : FSC-C010864

¥4,000 (tax not included)

Hokkaido Momi Aroma Mist
Akaezomatsu (Sakhalin Spruce) Aroma Mist
30 ml
<FSC® certified product*>

A room spray to enjoy the scents of the forest with Hokkaido Momi Fir and Sakhalin Spruce

Spray into the air for a refreshing pick-me-up or to readily enjoy the fragrance. Perfect for the entrance hall, bathroom, car, or bed linen as well. Also a great way to change things up in the workplace or in a hotel room. Choose from four types of Hokkaido Momi Aroma Mist.
Plain—pleasantly invigorating forest fragrance based on Hokkaido Momi Fir only. A great way to relax and feel like you’re immersed in the forest.
Bergamot Blend—a bright, refreshing citrus-inspired fragrance featuring Hokkaido Momi Fir and certified organic bergamot essential oil.
Rosemary Blend—a clean, herb-inspired fragrance that aids concentration, featuring Hokkaido Momi Fir and certified organic rosemary essential oil.
Yuzu Blend—an invigorating sweet fragrance featuring Hokkaido Momi Fir and yuzu essential oil. The yuzu is sourced from the Muchachaen organic citrus farm in Ehime prefecture, which proudly cultivates mikan orange and other varieties while minimizing the use of agricultural chemicals or fertilizers. A fragrance suitable for all ages.
Akaezomatsu (Sakhalin Spruce) Aroma Mist features the gentle fragrance of the Sakhalin Spruce that evokes the depths of the forest.

 *License Code : FSC-C010864

Hokkaido Momi Aroma Mist
(Plain, Bergamot Blend, Rosemary Blend, Yuzu Blend)
¥1,250 (tax not included)

Akaezomatsu (Sakhalin Spruce) Aroma Mist
¥2,300 (tax not included)

Fragrance sprays
5ml

Fragrance sprays inspired by the changing seasons of the Shimokawa forest

This series of fragrance sprays is inspired by the changing seasons of the Shimokawa forest. There are two types: Into The Snow for the winter forest, and Creekside Cabin for the summer forest. Closer to perfume than aroma mist in terms of intensity, it can be sprayed onto clothes in place of perfume. (It is not a perfume however and should not be used directly on the skin.)
Into The Snow is a Hokkaido Momi Fir-based scent complemented by citrus. The scent is inspired by the snow-blanketed Shimokawa forest in winter, evoking visions of a white wonderland of biting cold.
Creekside Cabin features Hokkaido Momi Fir essential oil complemented by herbs, and is inspired by visions of the Shimokawa forest in summer, alive with verdant green growth.

¥1,500 (tax not included)

Hokkaido Momi Water
Shirakaba (White Birch) Water
Ezo Yomogi (Hokkaido Artemisia) Water
100 ml

All-natural toners made from 100% floral water

Made from 100% floral water obtained through the distillation of Shimokawa forest materials, these unadorned toner products with no unnecessary extras are ideal for sensitive skin. Spray on your face after washing or on your face and body after a bath or shower. The plant-derived ingredients cleanse and purify the skin while adding firmness. For best results, follow up with a moisturizing vegetable oil. Also recommended as a post-shave treatment for men.
Hokkaido Momi Water, featuring the scent of the forest, is recommended for normal skin; Shirakaba (White Birch) Water has a slightly sweeter fragrance and is good for dry skin; and Ezo Yomogi (Hokkaido Artemisia) Water is designed for those with problems such as rough skin.

¥1,800 (tax not included)

FUPUNOMORI Co., Ltd.

609 Kitamachi, Shimokawa-cho, Kamikawa-gun, Hokkaido 098-1212, Japan

Tel/Fax   01655-4-3223

info@fupunomori.net